Due to the increasing popularity of businesses creating social media pages a lot of typical customer service function has moved online. Questions, comments and complaints are often voiced through social media. Since the majority of patients will typically search a practice before ever going there, online reputation is very important.

If your business has bad reviews, you need resolve those complaints as soon as possible. A negative online reputation isn’t easy to fix, but here are a few tips to develop the strategy to bolster your business’ reputation.

1.) Create a blog. Develop your practice’s identity and establish your practice as honest and professional.

2.) Engage your patients over social media and be personable with them. Become friendly with your patients and they will be less likely to post complaints over social media and instead take them up with you personally.

3.)  Have an active crisis management strategy and have a method to deal with problems before they ever start. Your business should be able to respond quickly and effectively to any crisis that may arise.

For more information on how to fix your practice’s reputation, contact Dentist Marketing at (914)788-1555.