SEO FOR DENTISTS
Search Engine Optimization for Dental Practices
Search Engine Optimization is the process of helping a website rank higher on search engines. Every day, millions of people search online for all types of information, including dental practices in their area. Rarely do people come to a website by typing the address directly into their web browser. They will typically do a quick search and then choose from a list of websites suggested by the search engine.
People search for what they want based on keywords and it is the search engines that guide the user to your Dental practice’s website. To be successful in internet marketing, it is your responsibility to ensure the search engines such as Google, Yahoo! and Bing can find you easily and rank your business on page one in local search.
SEO for dentists is a significant part of our website plan for you. Getting your dental practice found at the top of the search engine lists, specifically dominating on Google, is crucial to getting new dental patients. Dentist Marketing offers a comprehensive dental-practice SEO strategy that generates online traffic to your dental practice’s website and gets you to page 1 of Google’s search results for your desired keywords.
SEO IS AN ESSENTIAL INVESTMENT FOR DENTAL PRACTICES
Plain and simple, SEO is essential for online visibility and marketing. Nearly every person will Google a practice that provides a certain service before ever actually using that practice. Most consumers will look at all the businesses that can be found on the first page of Google, and decide from there. If your business populates on the second, third, fourth page on Google, you are not being seen. You can lose an untold number of customers by not being seen on Google, and your business will surely suffer. A recent study found that out of 20,000 United States small businesses including medical practices that 19% of all leads were generated by SEO and those sites ranking higher on Google. This is a very significant figure. 1 in 5 leads are generated by good SEO so that could also mean you are missing out on many more potential leads by lacking an SEO plan.
Online marketers are often asked to create an SEO plan before anything else. SEO is such a primary concern because it can be so influential on building a business with more customers, and practices more patients. SEO is also considered the driving factor to generate more web traffic.
Most dental websites are optimized with the same lackluster methods, which makes it difficult for one site to stand out in page ranking on the search engines. The team of web design and SEO experts at Presentation Multimedia can help your Dental Practice stand out above competitors online!
Dentist Marketing has a team of experts to help guide doctors and their teams through the SEO process. If your Dental practice doesn’t already have a website, we can build you a professional and aesthetically pleasing one. If you are already satisfied with your website and are looking for ways to improve its visibility, we can lead you in that direction with SEO.
Our team of professional SEO staff will make individualized recommendations that suit your Dental practice and work with your webmaster to achieve optimum Internet Marketing exposure. During the initial consultation with your team, we will establish a game plan for moving your site up in the rankings. We offer exclusive coverage of your Dental practice’s area. In order to provide the best services possible to our Dental clients, we can’t be competing against ourselves. That is why we offer individualized plans to our clients, which means that we will not work with other clients that target the same local areas as you. Contact Dentist Marketing at (914)788-1555 today to discuss how we can help your Dental practice!
Our dental practice websites are designed to be search-engine friendly. Our top-notch dental practice search engine optimization (SEO) team optimizes each practice’s website in a unique process that achieves a FIRST-page organic ranking for multiple search phrases and gets your dental practice listed at the top of Google’s search results. We have a 100% success rate with our amazing dentist SEO strategy that gets you on Page 1.
WHAT NOT TO DO WHEN ATTEMPTING SEO FOR YOUR DENTAL PRACTICE
SEO can be tricky to perform on your own, and it can be easy to make mistakes once you are starting out. This, of course, is the reason why you should outsource to an agency like Dentist Marketing before you even start and possibly damage your online presence. So, when attempting to improve your performance and placement on search engines, DO NOT attempt to do any of the following; no matter how tempting it may be.
Ignore mobile sites. Your business must absolutely have a mobile website to attract and connect with customers across all platforms. Your SEO is especially important on mobile devices when consumers are searching rather quickly and will pick the highest most desirable result. Visibility is essential for online marketing, so making your practice visible on all platforms is essential.
Duplicate pages, blogs or re-use the same old content. Your website will begin to be marked as SPAM and not look as good with many duplicates, look-alike pages circulating out on the web. It may seem unreasonable to keep creating new content to rank higher on search engines, but that is what it takes to have an effective SEO strategy.
Simply not knowing how to perform most SEO functions. For example, individuals often assume that most search terms in Google are quite short and broad. “Dentists NY” for example. But this couldn’t be farther from the truth. People more often search for terms like “Dentists who offer Invisalign, White Plains NY”. This causes a whole different approach to blogging and landing pages as part of SEO strategy.
Hire Trusted Dental SEO Experts
We offer these SEO services to generate more traffic to your website:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Web Design
- Social network marketing (Facebook, Twitter, YouTube LinkedIn, Instagram, etc.)
- Review sites (Yelp, Google, Yahoo)
Our cutting-edge dental SEO process will help you:
- Boost traffic to your website.
- Attract NEW patients.
- Surpass your competition.
- Maximize your return on investment (ROI)
Call Dentist Marketing at 914-788-1555 to learn more about us and our dental practice search engine marketing program. It is well known that a majority of new dental patients come from the internet and all of its related social media outlets. Internet marketing for a dental practice is now a must. The “Dentist Shopper” uses the internet to find, and therefore decide, which new dentist to go to 90% of the time.
It’s no longer enough to simply have a dental-practice website. If you want potential patients to be able to find you and then visit your website when they are looking for you, then your dental practice website needs to be designed and written with an integrated dental-practice SEO strategy. Don’t worry. This is what we do, and we will take care of all of it for you. Dentist Marketing will handle every aspect of your dental practice’s SEO to make sure your dental practice’s website is found at the top of the Google search listings page.
Dentist Marketing analyzes the search terms that are most often used in your area. We then use those dental-practice search engine terms within the copy and design of your website to get your practice’s information found on Page 1 of the Google search results list when someone is searching for a dentist in your area.
The way that Google (and most search engines) “reads” your dental practice’s website and the way a person reads your dental practice’s website are vastly different. Google uses a “spider” to scan (or “crawl”) your dental practice’s website for relevant or matching terms, and then returns this information to the search engine for listing. Google searches for specific content within your website’s text and design elements (as well as myriad other things). The more your dental practice’s website uses specific SEO techniques, the more likely it is that Google will place your website higher on their list when people search for a dentist in their area.
Dentist Marketing is constantly at the cutting edge of dental-practice internet marketing practices. Contact us today at Dentist Marketing to learn more about how our dental SEO services can grow your practice.