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Social Media Marketing

Social Media Marketing

Social Media Marketing

Social Media Marketing

SOCIAL MEDIA MARKETING FOR DENTISTS

The Power of Social Media

Social media has become not only beneficial but necessary to a dental practice’s successful online marketing campaign. Each day, thousands of prospective patients in your area are using Facebook, Twitter, Instagram, LinkedIn, and more to find goods and services. Developing a robust social media strategy for your practice will inform prospective patients about your practice and will generate more patient-to-patient referrals.

GAIN CUSTOMERS OVER SOCIAL MEDIA FOR YOUR DENTAL PRACTICE

Social media provides a unique interface for businesses and practices to interact with patients on a very direct basis. All good practices should try to capitalize on this ability by engaging their patients directly. So, how do you gain new patients over social media?

1. Reach out to existing customers directly, and turn them into brand advocates. Find certain individuals who appear particularly active or interested on your social media page. Contact these individuals and transform them into a mobile sales force. Once a consumer has noticed you reaching out to them, they will greatly appreciate the customer service and likely share their experience with others.

2. Publicly address specific concerns from unhappy or dissatisfied customers. When other customers see that you are being a proactive owner and addressing your client’s specific concerns or problems they will think more highly of your business and services. Show your social media followers that you truly care about the overall experience with your business.

3. Prepare strong content to draw consumers to your social media page. If you have something consumers are eager to read, they will come. It’s just an example of simple probability, the more people who visit your social media pages will result in more people knowing about your practice and ultimately becoming patients.

SOCIAL MEDIA AND PRACTICE GROWTH

Social media is now a powerful source of word-of-mouth referrals for dental practices. The most successful dental practices we work with have generated a large percentage of their new-patient referrals from existing patients who have referred friends, family, and coworkers via social media. Social media users who are also patients uniquely drive word-of-mouth referrals in a way they could never do by talking to their friends and family individually.

  • You heard how social media can help your practice.
  • You heard how social media is important to help a practice grow
  • You heard that Doctor X has 900 friends on Facebook and 500 followers on Twitter
  • You need a social media presence for your dental practice, but you don’t know how to start or what to do.

With all the hype around social media these days, it’s hard to know what actions to take or when to start. Should you spend hours a week online posting messages and status updates? Or should you ignore it all together? The answer lies somewhere in between.

BASIC SOCIAL MEDIA MARKETING STRATEGIES FOR YOUR DENTAL PRACTICE

Social media marketing is a great way to grow your practice online. You can also turn interested and loyal customers into passionate fans who really care about your business. Social media marketing can become very time-consuming and will yield great results, but a few general rules are as follows.

  1. Use heavy amounts of visual content. Visual content is more easily absorbed than words. Pictures truly do mean 1000 words when it comes to social media marketing. Pictures draw consumers in and can be a great tool to convey new information.
  2. Try to encourage user-generated content or reviews. When your users engage with your brand over social media, you are building a community. An online community is very positive for your business. It will create brand advocates who truly care and want the best out of your business.
  3. Engage and connect with your patients. Your customers will appreciate it when you connect with them. And it looks great for your practice to have a business owner who will interact and take interest in your patient’s experience.

WHY DOES SOCIAL MEDIA MARKETING WORK FOR DENTAL PRACTICES?

Social media marketing as a whole is still a relatively new industry. Social media marketing techniques are being tweaked and new ones are being invented with each passing month. However, business owners, doctors and experts all agree that social media marketing is a very effective strategy to promote business growth and awareness.

More and more individuals are creating pages on social media today than ever before. Practices should create pages for their own uses as well. Practices can benefit from partnering with other businesses on social media and promoting each other’s services. However, the most common way for a business to grow is through marketing to the consumer. A business will generally build value to being a follower by offering incentives and creating contests that followers can join. As followers grow through brand popularity and word of mouth, your business will grow as well. You will essentially be converting loyal customers to passionate fans of your brand.

YOUR DENTAL PRACTICE SOCIAL MEDIA MUST BE DISTINCTIVE

All marketers know that it is essential to brand a small business with a distinct personality for marketing success to occur. Not only should your content and graphics define the style of your practice-you should also have a distinctive style of writing that will reflect you in some way.

Let your writing reflect you. It’s okay to write your blogs in a different manner than you would for a college term paper. Your writing should be easy to follow and sound like it was actually written by YOU. A distinctive style will cause people to actually like you and your writing. You will gain a lot more repeat visitors and loyal followers.

By becoming distinctive from the competition, you break the mold from the generic business on social media. You become memorable and are more likely to resonate with a reader. Above all, your practice appears more HUMAN. It appears like your practice has a social media presence staffed by an interested group of people instead of mindless posts just there to drum up business.

Social media marketing is a great platform to make your practice more distinctive. When marketing on social media, you must ensure to do it correctly. Contact Dentist Marketing today to gain the valuable insight and advice you need for your business to succeed. We are truly top professionals to create a successful social media marketing plan. Give us a call at (914)788-1555.

DENTIST MARKETING HANDLES YOUR SOCIAL MEDIA FOR YOU

Dentist Marketing offers a powerful social media management service for dental practices that allows them to get the maximum benefit from social media with no time required from you. We will set up, manage, and regularly post to your dental practice’s social media accounts such as Facebook, Twitter, Instagram, LinkedIn, and even your practice’s blog. This is a great way to stay in touch in real-time with your patients.

GET INOVLVED

For dental practices that want to be more involved in their social media management, Dentist Marketing partners with you to implement strategies designed to grow your number of followers, and ultimately grow your practice. Ask us about other social media services that are available.

When run properly, a social media campaign for your dental practice will enhance your relationship with your existing patients and help generate business from new patients!