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Tips for Shooting Effective Video Testimonials for Your Dental Practice

Pretty much any article that you read about how to create engaging content for your social media or website, will include at least one segment about the importance of using video for the marketing of your dental practice. That being said, the use of video testimonials is an incredibly effective way to convince someone that’s on the fence about calling your practice for a complimentary consultation. The chances are, they’ve already read your reviews on Google, Facebook, Yelp, Healthgrades, and wherever else they’ve been posted, and now they just need that one last bit of information to put them over the tipping point towards making the call. If they go to your website and just see a bunch of words, they may not be convinced. However, just a few compelling videos will likely do the trick!

After reading article after article about the importance of patient video testimonials, you’ve now made a conscious decision to start asking your patients to shoot a video with you. Many will refuse due to the fear of embarrassment and being in front of the camera. However, you keep asking because you know how important these videos are to the success of your practice… After many tries, you’ve FINALLY found a happy and willing patient to get in front of the camera for you and shoot a video testimonial! How do you maximize this INCREDIBLE opportunity to help make your practice shine? How do you lead them in the right direction and help keep the limited attention span of your audience engaged for the whole testimonial?

Here are 5 Questions to Ask Your Patients to Help Create Effective Video Testimonials:

  1. What was the reason that you chose us?
  2. Tell me what your experience has been like with your treatment with us
  3. Can you think of a word or phrase that best describes your experience with us? Why that particular word or phrase?
  4. How has your treatment with us changed your life in a positive way?
  5. Why would you recommend us to someone else? (This is the key part of the testimonial.)

 There are two basic styles of testimonial that you can do:

  1. Q&A between the staff and patient while the camera is rolling
  2. Ask the questions ahead of time and see where the patient goes while the camera is rolling

We recommend trying both techniques with your patients, and see how that goes. If the patient is having trouble collecting their thoughts, then option 1 is best. If the patient is well spoken and concise, then option 2 will work well. Just remember that you have between 8-10 seconds to engage your audience and draw them in. Try to keep the total length of your video to 30 seconds or less, shoot it with a steady hand, and be mindful of the background.

We hope this helps – shoot away!!!

Social media has found its way into just about every part of modern business and media. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your dental practice has no excuse to avoid social media. In order to effectively grow you need to build and engage an audience. Social media sets itself apart from other marketing platforms because of your ability to build an audience on social media. Look at lots of major corporations that are very active in online marketing. Take Apple for example. Steve Jobs has built a collection of very engaged followers/fans before he passed away. This was mostly due to social media. You can do this to an extent, and not only create fans but fanatics for your business. It may sound ridiculous, but thousands of people became crazed over computers and cell phones and that seems unlikely but it was done. Why can’t people get crazed about your practice?

If you want to get started social media marketing for your dental practice, you absolutely must contact the experts at Dentist Marketing. For more information please contact us through our website. or call us at (914)788-1555.

Social media is a great platform to market your practice online. Of course marketing should primarily appeal to the consumer but you cannot ignore that you can also greatly benefit from connecting with other businesses. Networking with your customers is very beneficial and essential but when you develop relationships with other businesses you are creating a professional network. In this network you can promote each others goods or services. At the very least, it is important for other businesses to at least have a basic understanding of what your business does that way they can refer you to other customers through word of mouth. In addition, you can form valuable partnerships through social media connections with other businesses.

You may already realize, when you partner with another business and begin to promote one another, you can reach a vastly larger audience. The overall goal of marketing is to become more visible and expand your reach and you can certainly do this through social media marketing and online business partnerships. For more information please call the Dentist Marketing at (914)788-1555.

Email marketing is still a very productive way to market your practice directly to the consumer. The vast majority of consumers check their emails very frequently on both mobile devices and conventional computers. Make use of this outstanding marketing opportunity by following a few simple rules.

-Include a direct, enticing subject line to the emails. The subject line should be easy to read and understand, and always entice an individual to read further.

-Include a lot of information about the recipient to make it more personalized. Consumers love to be contacted on a personal level. Write each message as if you are connecting with one person not hundreds.

–Send emails on a consistent basis at reasonable times. 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours.

-Every email must have an incentive or value in some way or another. Send your reader something they are looking for or would like to hear about. You must offer some item for free, possibly an e-book or free service.

For more information please contact the experts at Presentation Multimedia. Give us a call at (914)788-1555.

Social media marketing involves several innovative marketing techniques to bring your goods and services to the consumer but there are also several other ways to bolster your marketing efforts. Here a few tips to help guide your marketing process:

-Ask questions to your audience and identify who they really are. Get to know your target market. As a dentist on social media you should always be able to express who your target market is and what they want.

-Give other industry experts recognition and support. After possibly reading one of their blog post’s share it and praise their work. These experts would then become far more likely to share your work on their much larger, better connected accounts.

-Don’t be afraid to use paid advertising. It works. Promoted tweets on Twitter are guaranteed to make your information reach a wider audience. It’s just simple probability that with a greater audience you are more likely to have better use of that marketing.

-Tag people who are involved with your content. You can give thanks to people who shared by tagging them in each articles post. If another individual aided in the production of a post or blog, add them too. It’s nice to develop a sense of social community where people praise each other for the work they produce.

For more information or to get started working with Dentist Marketing call us at (914)788-1555.

If you haven’t found out already, managing social media for even a small practice can be very time consuming. In order to balance social media and regular work for your practice, it essential to plan each one out properly. If you can afford it, it can be very beneficial to hire a social media expert to manage the pages for your business. An expert in this position can have social media be their sole responsibility and this where social media marketing is very likely to be performed responsibly and correctly. But if hiring someone is not a viable option, a few steps for better social media planning are as follows.

-First, you should obviously make a general plan of how many Tweets and Facebook posts you will send out daily/weekly and at what times. Create a calendar or schedule to facilitate planning efforts of social media.

-Generate engaging content in one sitting and schedule it. Conjure up some creative energy and begin generating interesting content for your practice that can be used over the course of the next two weeks. Schedule this content out and don’t worry about producing more content for a while.

-Create branded pages and always try to integrate some aspect of your “brand” into each post. Creating interested, loyal followers is essential for social media success, so get started in creating fans over followers.

For more information get started with Dentist Marketing. Give us a call at (914)788-1555.

Social media marketing is a great way to grow your practice online. You can also turn interested and loyal customers into passionate fans who really care about your business. Social media marketing can become very time consuming and will yield great results, but a few general rules are as follows.

-Use heavy amounts of visual content. Visual content is more easily absorbed than words. Pictures truly do mean 1000 words when it comes to social media marketing. Pictures draw consumers in and can be a great tool to convey new information.

-Try to encourage user generated content or reviews. When your users engage with your brand over social media, you are building a community. An online community is very positive for your business. It will create brand advocates who truly care and want the best out of your business.

–Engage and connect with your patients. Your customers will appreciate when you connect with them. And it looks great for your practice to have a business owner who will interact and take interest in your patient’s experience.

For more information on expert social media marketing strategy get started by contacting Dentist Marketing today at (914)788-1555.

SEO or Search Engine Optimization is the practice of attaining higher placement on Google results pages through online marketing techniques such as blogging and creating landing pages. Many people understand what SEO is, but do not understand the critical importance of being visible for online marketing purposes.

The vast majority of prospective patients will Google a specific practice or type of service before ever going to the business. If your business cannot be easily found through Google searches, your competition will certainly have an advantage over you. Don’t lose any business to your competitors so this should be a primary reason for you to create an SEO strategy today.

Additionally, higher placement on Google result pages will reflect more highly on the quality of your practice. Businesses that are consistently on the top of Google results will appear to be more professional, better run businesses because of the frequency in which they are on top. A good, well run business will be complimented by high ranking Google results.

For more information please contact Dentist Marketing at (914)788-1555. We have the SEO experts who will bring your business to page one of Google results. Get started today.

Making your business unique and individual is essential to developing a strong community. As a business evolves and grows, the state of your business may no longer reflect what you had originally branded your business as. This could be a clear sign that the time has come to rebrand. A rebranding of your business is a large undertaking regardless of the size of your business. You should always consult with a professional for optimal results, but here I will provide a few steps that will aid in your process.

– Identify the image you want to use for your business in the rebranding process. Not an image like a picture, but the image that you want your business and brand to project on the consumer. Do you want to rebrand yourself as a patriotic, adventurous company like Jeep Automobiles may be considered, or as a contemporary, high end, groundbreaking business like Tesla Motors could be seen. These are all examples of business that have successfully branded themselves and your practice should model your branding process after them.

– Explain your story. Your branding process should be used to refine and distinguish your practice from the rest. By explaining your story, your mission and your vision, you are making your business more individual, and memorable.

– Act on your ideas for your business. Once you have thought of a new design, brand concept and methods for running your practice, don’t be afraid to act on it. Don’t worry about your vision not working for your business, because there is high probability it will work. It is much more harmful to keep your practice branded in a manner that does not match where you are now.

For more information and insight on how to brand and refine your practice further please contact Dentist Marketing at (914)788-1555.