Social Media Planning for Your Dental Practice
If you haven’t found out already, managing social media for even a small practice can be very time consuming. In order to balance social media and regular work for your practice, it essential to plan each one out properly. If you can afford it, it can be very beneficial to hire a social media expert to manage the pages for your business. An expert in this position can have social media be their sole responsibility and this where social media marketing is very likely to be performed responsibly and correctly. But if hiring someone is not a viable option, a few steps for better social media planning are as follows.
-First, you should obviously make a general plan of how many Tweets and Facebook posts you will send out daily/weekly and at what times. Create a calendar or schedule to facilitate planning efforts of social media.
-Generate engaging content in one sitting and schedule it. Conjure up some creative energy and begin generating interesting content for your practice that can be used over the course of the next two weeks. Schedule this content out and don’t worry about producing more content for a while.
-Create branded pages and always try to integrate some aspect of your “brand” into each post. Creating interested, loyal followers is essential for social media success, so get started in creating fans over followers.
For more information get started with Dentist Marketing. Give us a call at (914)788-1555.
Website design is a very important part of your practice’s online presence. A website is generally the part of your business a patient will see before ever visiting the office. In order to reflect a modern and well run practice, your website should always be kept in great shape. A website should also be user friendly to consumers can actually use your site and are not pushed away by cumbersome user interface. A new website can be very useful in helping to brand your practice in a different way. Website layout and design can reflect the ideals or concepts important to your practice as well. Without question, a new website can be very influential in developing a new brand identity for your business.
Once your business has created a new online identity you should capitalize on the opportunity to grow. Build a community with the newfound persona and you will see more loyal, interested consumers. For more information please contact Dentist Marketing at (914)788-1555.
Like a store owner would refresh their storefront every so often, you must refresh your dental website design as well. Old websites reflect negatively on your practice’s because it can appear as though your business is behind the times and not truly competitive. Even worse is a website that is hard to use because it will often turn prospective customers off from ever using your practice for dental work.
With Dentist Marketing you can rest knowing that your business’ website design is in great hands. We will have your new website be totally up to date in all aspects. If any consumers find difficulty in using your current website, after our work is done, it will be very accessible for all to use.
Also, we suggest creating a mobile website so your website can be used on both smartphones and tablets. Online visibility is of great importance for your Dental practice, so having your practice on multiple platforms will ensure greater success.
We will work to have your website be both functional and aesthetically pleasing. Don’t let your website become the downfall to your online presence. Get it rebooted with us today.
For more information please contact Ortho Marketing Pros through our website or call us at (914)788-1555.