4 Ways to Guarantee Your Emails are Opened – Dental Practices
Email marketing is still a very productive way to market your practice directly to the consumer. The vast majority of consumers check their emails very frequently on both mobile devices and conventional computers. Make use of this outstanding marketing opportunity by following a few simple rules.
-Include a direct, enticing subject line to the emails. The subject line should be easy to read and understand, and always entice an individual to read further.
-Include a lot of information about the recipient to make it more personalized. Consumers love to be contacted on a personal level. Write each message as if you are connecting with one person not hundreds.
–Send emails on a consistent basis at reasonable times. 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours.
-Every email must have an incentive or value in some way or another. Send your reader something they are looking for or would like to hear about. You must offer some item for free, possibly an e-book or free service.
For more information please contact the experts at Presentation Multimedia. Give us a call at (914)788-1555.
Marketing is all about making connections between a business and an individual. Email is still one of the leading methods for a practice to contact a potential patient. To become a master at email marketing, you can start by following a few simple tips…
1.) Differentiate yourself from spammers. How? Be authentic and use your real name and real email address. You will right away come off as far more personal and your message will appear more important. To build a social community there needs to be communication. These emails that look like noreply@…… will never work because they do not build on communication.
2.) Have clear and direct subject lines. While smart subject lines can be interesting, they are also very often found to be confusing. While a consumer is quickly scanning through their emails they aren’t going to take the time and try and figure out your subject line, they’ll just skip the email. Be direct and if people are interested, they will open it.
3.) Urge them to take one desired action. Many email marketers will fill their emails with questions, demands, requests and more. No matter how authentic, these emails will still be treated like spam. Have one action in mind when sending these emails. Ask only one thing of your recipient. If you aren’t too pushy consumers will feel much more comfortable with your message.
For more information, contact Dentist Marketing today. Contact us through our websiteor call us at (914)788-1555.