Steps to Successful Facebook Marketing for Dental Practices
Facebook can be a very strong platform for online marketing if done correctly. Unlike Twitter, on Facebook you can write long posts with tons of links and information to market your business. To create successful and professional marketing for Facebook, follow a few of these simple steps.
-Use fresh and varied kinds of content. Some businesses will stay in the same monotonous lull of information, but to stay on top keep your info varied and it will reflect positively on your business.
-Have an open relationship with your followers. Connect with as many of these people as you can. Also, share information or anecdotes about yourself to create a level of rapport and transparency between you and the customer base.
-Use events and contests to build value in being a follower on your account. You will be able to reach the most customers by having an incentive. Keep the WIIFM rule in mind at all times. You can really capitalize on having an event or contest as a time to engage your audience.
-Build your business’ email list. Every follower on social media should be a member of your email list. Take each follower and make them into a recipient of your emails. Have email be a required piece of information to enter a contest. Once you acquire these interested follower’s emails, you can begin marketing to them via email as well.
For more information to create a stronger social media marketing strategy please contact Dentist Marketing at (914)788-1555.
Many orthodontic practices across the United States wish to build an audience of specific, targeted consumers. These individuals will have generally demonstrated a liking to a certain good or industry, and are more likely become a patient. On social media, businesses should always aim to build followers but take quality of followers into account. Aim on building more followers that are actually interested in orthodontics as opposed to having twice as many with nearly all not knowing what your business is.
Facebook provides several more insights into each consumer profile than Twitter or Google+ does. Profiles on Facebook have different categories giving an individual’s interests, age, birthdays etc. All of these demographics can actually be very valuable to your marketing. You can look for people who are interested in area of orthodontics, or people who have younger kids in need of braces. You will be able to analyze the kind of consumers your current marketing strategy has attracted. Then, you can decide how you wish to change your marketing efforts to attract new kinds of consumers into your circle.
Google+ and Twitter both do not have any way to record certain consumer insights that are valuable to marketers, so if building a target audience is your priority, Facebook is likely the best way to do it.
For more information and insight to build your practice through online marketing, contact Dentist Marketing today at (914)788-1555.