Social Media Marketing and Why It Works for Your Dental Practice
Social media has found its way into just about every part of modern business and media. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your dental practice has no excuse to avoid social media. In order to effectively grow you need to build and engage an audience. Social media sets itself apart from other marketing platforms because of your ability to build an audience on social media. Look at lots of major corporations that are very active in online marketing. Take Apple for example. Steve Jobs has built a collection of very engaged followers/fans before he passed away. This was mostly due to social media. You can do this to an extent, and not only create fans but fanatics for your business. It may sound ridiculous, but thousands of people became crazed over computers and cell phones and that seems unlikely but it was done. Why can’t people get crazed about your practice?
If you want to get started social media marketing for your dental practice, you absolutely must contact the experts at Dentist Marketing. For more information please contact us through our website. or call us at (914)788-1555.
Social media marketing is a great way to grow your practice online. You can also turn interested and loyal customers into passionate fans who really care about your business. Social media marketing can become very time consuming and will yield great results, but a few general rules are as follows.
-Use heavy amounts of visual content. Visual content is more easily absorbed than words. Pictures truly do mean 1000 words when it comes to social media marketing. Pictures draw consumers in and can be a great tool to convey new information.
-Try to encourage user generated content or reviews. When your users engage with your brand over social media, you are building a community. An online community is very positive for your business. It will create brand advocates who truly care and want the best out of your business.
–Engage and connect with your patients. Your customers will appreciate when you connect with them. And it looks great for your practice to have a business owner who will interact and take interest in your patient’s experience.
For more information on expert social media marketing strategy get started by contacting Dentist Marketing today at (914)788-1555.
On Social Media, consistency is very important when scheduling posts and building consumer engagement levels. Of course good content and interesting posts is a good place to start, but creating a scheduled regimen to your content will only make things better. If consumers are engaged enough, they will tune into social media to see your scheduled posts at the right times.
Marketers will often find the optimal times to share their information on their own. After a lot of trial and error, you can find the times and frequency to schedule out your posts for optimal share rates. Many online authorities will recommend sharing once every fifteen minutes but this frequency can really vary per every social media account. Its not really wise to just stick to what the experts say because each niche and business is unique so the posting frequency would be different.
Social optimization is often driven by the goal to gain more brand recognition and followers on social media, not to directly drive sales. Be sure to include several images and photos and always include hashtags to refine your post for searches. Dental practices are conventionally not seen as very fun and inviting places, but you have to try and change this pre-conceived notion to the best of your ability.
For more information and assistance in social media management for your business, please contact Dentist Marketing. We are a full service team of experts who will work on building your practice through social media and online marketing techniques. Please give us a call at (914)788-1555.
Social media is unquestionably an open forum for all of the public to see. On social media, your business can garner a significant reputation. As a responsible business owner, you must manage this reputation as responsibly as possible. Aim on building consumer loyalty to create a group of followers who are passionate supporters of your practice.
To make your consumers more loyal, just follow a few simple steps.
-Provide great service and resolve issues quickly and professionally. Not all products or services will be perfect, accept consumers complaints and try to resolve these issues for optimal consumer satisfaction. Happy consumers will reflect particularly well on social media when there is a positive and excited buzz about your business.
-Reward loyal customers/patients. Create a loyalty program that gives an incentive for a consumer to like your business and remain an active participant on your social media pages. Give free products away to those customers and it will become even more desirable for other customers to BECOME loyal followers.
-Thank your customers for their business. Your customers always have options and the fact that they chose you for some reason is something you must appreciate. Show your customers the appreciation you have for them.
-Stay in touch with customers and keep them engaged. Have active conversations ongoing with your customers. Engage your customers on an individual level to maintain their attention and build rapport.
For more information on building successful social media pages, contact Dentist Marketing at (914)788-1555.
Facebook can be a very strong platform for online marketing if done correctly. Unlike Twitter, on Facebook you can write long posts with tons of links and information to market your business. To create successful and professional marketing for Facebook, follow a few of these simple steps.
-Use fresh and varied kinds of content. Some businesses will stay in the same monotonous lull of information, but to stay on top keep your info varied and it will reflect positively on your business.
-Have an open relationship with your followers. Connect with as many of these people as you can. Also, share information or anecdotes about yourself to create a level of rapport and transparency between you and the customer base.
-Use events and contests to build value in being a follower on your account. You will be able to reach the most customers by having an incentive. Keep the WIIFM rule in mind at all times. You can really capitalize on having an event or contest as a time to engage your audience.
-Build your business’ email list. Every follower on social media should be a member of your email list. Take each follower and make them into a recipient of your emails. Have email be a required piece of information to enter a contest. Once you acquire these interested follower’s emails, you can begin marketing to them via email as well.
For more information to create a stronger social media marketing strategy please contact Dentist Marketing at (914)788-1555.
Social proof and acceptance among humans has been entrenched in our society since the dawn of time. Your Dental Practice needs to incorporate this idea into your social media pages. On social media, your business builds followers by connecting with customers. Of course, this action is essential in marketing your business to individuals. However, you cannot just get entirely consumed in this one number. More consumers will come to follow our business if you make your business socially desirable. To do this, your business should seek to build social proof via endorsements and connections with other businesses.
Have other practices, businesses and experts in the field praise your work. The more businesses and influential people praising your practice, the more desirable it will be. Keep in mind, from the consumer’s perspective these businesses come from a greater position of authority. If a business that an individual thinks very highly of praises your practice, your business will become more socially acceptable and reputable.
For more information of building and implementing a successful social media marketing plan contact Dentist Marketing at (914)788-1555.
Marketing is all about making connections between a business and an individual. Email is still one of the leading methods for a practice to contact a potential patient. To become a master at email marketing, you can start by following a few simple tips…
1.) Differentiate yourself from spammers. How? Be authentic and use your real name and real email address. You will right away come off as far more personal and your message will appear more important. To build a social community there needs to be communication. These emails that look like noreply@…… will never work because they do not build on communication.
2.) Have clear and direct subject lines. While smart subject lines can be interesting, they are also very often found to be confusing. While a consumer is quickly scanning through their emails they aren’t going to take the time and try and figure out your subject line, they’ll just skip the email. Be direct and if people are interested, they will open it.
3.) Urge them to take one desired action. Many email marketers will fill their emails with questions, demands, requests and more. No matter how authentic, these emails will still be treated like spam. Have one action in mind when sending these emails. Ask only one thing of your recipient. If you aren’t too pushy consumers will feel much more comfortable with your message.
For more information, contact Dentist Marketing today. Contact us through our websiteor call us at (914)788-1555.
Mobile marketing is far more important than many business owners believe. Simply put, to have the greatest marketing success you want to connect with your customers on the devices they use the most often- their mobile phones and tablets. Your dental practice would certainly benefit from effective mobile marketing that would enable your practice to connect with people on several platforms.
Since mobile devices are checked more frequently, they are also more effective means of getting quick messages across. For example, mobile marketing is especially useful for reminding patients of appointments and new procedures.
Mobile marketing and mobile websites are essential in making your practice more visible and accessible. If your practice does not have a mobile website, it will be very hard to access your website from a mobile device. A potential customer could very easily use a competitor instead of your practice because of the inaccessibility of your site.
To get your mobile marketing efforts started today, please contact Dentist Marketing at (914)788-1555 to get started.
Since so many practices have taken to advertising and marketing on social media, Analytics applications that record traffic, engagement and other information have become extremely popular. When using social media primarily as a marketing tool, these analytics are particularly useful.
You will be able to decipher whether each marketing endeavor is successful based on viewing web traffic and various click through rates on your content. Without analytics, it can be very hard to determine how your marketing is working. Analytics will also measure consumer engagement with your business based on how often people talk of your products/company. Many analytic tools can also provide you with data from some of your competitors which will help you decipher who’s really on top in the industry and who’s marketing is working in a better way.
For Facebook applications, many analytics tools will provide a post by post breakdown of engagement and click rates. To further refine your posts for maximum reach, you can tell which posts were successful and mimic their style.
For more information on Social Media Marketing and using analytics tools to hone your marketing efforts, contact Dentist Marketing. We have some of the best experts in the industry to bring your practice to the next level on social media. Call us today at (914)788-1555.
Social media is stronger than ever. Thousands of new accounts on Facebook, Twitter and Google+ are being created every single day making these platforms outstanding marketing opportunities. By connecting with many individuals over social media, you can build your email list and broaden your marketing reach. To acquire those emails that are vital to your marketing success, just follow a few of these simple steps.
1.) Build strong contests with even stronger incentives. When your practice makes a contest on social media, be involved. Promote your contest, and actively answer any questions or complaints regarding your contest. Additionally, have a great incentive. People will only give their email if the contest is of real interest to them. If the incentive wouldn’t interest you, its a bad incentive. Keep in mind that your incentive will directly influence the amount of emails yielded from your contest.
2.) Add a countdown application to create a sense of urgency and demand attention. Any regular Facebook user sees contests all the time, but you need to make yours stand out.
3.) Have an easy and accessible opt in form. Make sure that it is VERY easy for a potential patient to input their email and information in your contest formatting. Keep in mind, consumers are aware that their chances of winning your contest are pretty low so if its at all difficult to enter the contest, they will very likely give up on entering.
For more information on building a successful social media marketing plan, contact Dentist Marketing for a consultation at (914)788-1555.